GEN Z VOL. 2

A new, deeper look into the lives and minds of today’s young people. The first report in partnership with @BarnaGroup and @Impact360instituteOrg, Gen Z Vol 1, was a glimpse into the “next, next” generation. It revealed Gen Z as a generation still under formation but already distinct in their priorities and experience and helped reveal their values, assumptions, and allegiances. Built upon the discoveries in our first report, Gen Z Vol. 2 is an in-depth exploration of this generation’s emotional lives, their relationship with technology, and their impulses toward and habits of faith. It's our hope that this report will be a guide for your ministry and your relationships with Gen Z as you seek to support the students you love.